The RishtaConnects journal

Notes on a modern Indian search.

How families and singles are rethinking the way Indian marriages begin. From the team building RishtaConnects.

Founder essay · May 2026

Two generations, one search

Many young Indians are not rejecting marriage. They are rejecting the experience around it. Why both parents and singles feel locked out, and what a third option could look like.

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Product thinking · May 2026

Why most matrimonial profiles can't predict compatibility

A list of hobbies and a three-line bio cannot tell you if two people will share a life. What the standard biodata format misses, and what should replace it.

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Design thinking · May 2026

Too many matches, too little signal

Most matrimony apps show you hundreds of profiles. Few of them are actually suitable. Why volume hurts the search, and why fewer better introductions beat more average ones.

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